Google Shopping: why it is needed and how to set it up
Jan 24, 2024 10:09:07 GMT 2
Post by account_disabled on Jan 24, 2024 10:09:07 GMT 2
Today we’ll talk about a tool that helps buyers and sellers easily find each other. A potential client can quickly view price options and choose the best one. And an online retailer can show off the product and get more sales. Sometimes it is even cheaper for the advertiser compared to search contextual advertising. Read about the features of Google Shopping, how to set up the tool, and who it's suitable for. Reading time 14 minutes What is Google Shopping Who is eligible for Google Shopping campaigns? Features and Benefits How to set up ads in Google Shopping Checking site compliance with requirements Create an account in Google Merchant Center Creating a feed Campaign setup Create an ad group Summary What is Google Shopping Google Shopping is a service designed for advertising online stores.
Thanks Fax Lists to it, users can easily find products and compare prices without going to the advertisers' website. This is an analogue of a price aggregator that displays a selection of products from different sites at the request of a potential buyer. The service appeared in 2002 and was originally called Froogle. It received its modern name ten years later, and Ukrainian users can set up advertising in it since the spring of 2018. Buyers usually want a response to their query as quickly as possible.
They often Google products on their mobile phones, so it is inconvenient for them to open many sites. And ads of the new format provide the most important information on the first screen: product photo, name and price. You can also add product ratings based on ratings. The service works according to the following principle: the specialist creates an account in Google Merchant Center; links it to your Google Ads account; loads product feeds into Merchant - data from them is automatically loaded for composing advertisements; the user sees advertisements for products on Google in accordance with his request. 153919056658_kiss_122kb-min Product advertisements are shown to users on the following resources: Google Shopping; on the system’s search partners - if you have enabled such a function; in Google search results; in the contextual media network.
Thanks Fax Lists to it, users can easily find products and compare prices without going to the advertisers' website. This is an analogue of a price aggregator that displays a selection of products from different sites at the request of a potential buyer. The service appeared in 2002 and was originally called Froogle. It received its modern name ten years later, and Ukrainian users can set up advertising in it since the spring of 2018. Buyers usually want a response to their query as quickly as possible.
They often Google products on their mobile phones, so it is inconvenient for them to open many sites. And ads of the new format provide the most important information on the first screen: product photo, name and price. You can also add product ratings based on ratings. The service works according to the following principle: the specialist creates an account in Google Merchant Center; links it to your Google Ads account; loads product feeds into Merchant - data from them is automatically loaded for composing advertisements; the user sees advertisements for products on Google in accordance with his request. 153919056658_kiss_122kb-min Product advertisements are shown to users on the following resources: Google Shopping; on the system’s search partners - if you have enabled such a function; in Google search results; in the contextual media network.