Marketing Personas - How to create them to find new customer
Mar 9, 2024 8:48:47 GMT 2
Post by account_disabled on Mar 9, 2024 8:48:47 GMT 2
To create sales strategies that are as valid as possible, one of the fundamental aspects is knowing our customer . How? By asking questions like: What are your expectations? What are its objectives? What is your company's added value to help him achieve them? All these questions, and more, help us to define Marketing Personas (or, as we said, Buyer Personas ), i.e. imaginary profiles which, however, represent types of real people, models created specifically to better understand how to satisfy your (potential) customers as much as possible.
Well, the time has come to take advantage of Hong Kong Telegram Number Data our best friend in these cases, the practical example , which allows me to explain myself more clearly and you to better understand how to use this tool to your advantage. Let's start with a rhetorical question: in your opinion, is it possible to earn (excuse the bluntness of the term) without knowing who you are selling your product/service to? Obviously not. And this is precisely where Marketing Personas come to your aid. By creating profiles that represent each of your potential customers, you will be able to study each individual case in detail and put in place more targeted strategies and, consequently, with a certainly higher conversion rate .
In short, Marketing Personas allow you to create more direct and functional , non-dispersive content. Imagine, for example, that you want to create an SMS Marketing campaign . If your aim is to attract as many types of people as possible (i.e. different in gender, age, geographical position, interests...), you will agree that you will not be able to create identical content for all of them. You can find all this data by analyzing your site's Analytics or the insights of your Facebook page . Having reached this point, then, let's try to understand, specifically, how to create a Buyer Personas. First of all, you will have to build a real profile of your typical customer, a sort of identikit that contains information such as the type of work and role held, age, gender and origin, the type of tools used (smartphone , PC, tablet).
Well, the time has come to take advantage of Hong Kong Telegram Number Data our best friend in these cases, the practical example , which allows me to explain myself more clearly and you to better understand how to use this tool to your advantage. Let's start with a rhetorical question: in your opinion, is it possible to earn (excuse the bluntness of the term) without knowing who you are selling your product/service to? Obviously not. And this is precisely where Marketing Personas come to your aid. By creating profiles that represent each of your potential customers, you will be able to study each individual case in detail and put in place more targeted strategies and, consequently, with a certainly higher conversion rate .
In short, Marketing Personas allow you to create more direct and functional , non-dispersive content. Imagine, for example, that you want to create an SMS Marketing campaign . If your aim is to attract as many types of people as possible (i.e. different in gender, age, geographical position, interests...), you will agree that you will not be able to create identical content for all of them. You can find all this data by analyzing your site's Analytics or the insights of your Facebook page . Having reached this point, then, let's try to understand, specifically, how to create a Buyer Personas. First of all, you will have to build a real profile of your typical customer, a sort of identikit that contains information such as the type of work and role held, age, gender and origin, the type of tools used (smartphone , PC, tablet).