A trend that will strengthen
Feb 25, 2024 6:40:50 GMT 2
Post by account_disabled on Feb 25, 2024 6:40:50 GMT 2
Artificial Intelligence (AI) and conversational marketing The coinage conversational marketing is quite new and is making its way into the digital sea. In short, it's about consumers getting in touch, talking and interacting with brands at times and in ways that suit them. In short, a new channel to integrate into the strategies dedicated to fidelity and awareness , with results that can be recorded in its customer care thanks to an efficient customer base. Part of this strategy will be the use of artificial intelligence.
Conversational marketing,in fact, uses chatbots as an Buy Bulk SMS Service instant messaging platform to converse with site visitors in real-time, allowing for ever greater involvement and emulating face-to-face interaction in physical stores. What are the associated benefits? The increase in the number of potential customers generated by the site, the increase in online sales opportunities and the improvement of the general browsing experience as well as the degree of user satisfaction.
Social shopping in is the one relating to the use of social networks no longer just as a showcase but as a concrete sales channel. This new use will allow you to make a purchase without even accessing e-commerce as happens today, but simply through the post itself. The purchase will therefore become an immediate action: it is done through Facebook, Instagram, YouTube etc. Not offering this possibility to the consumer will mean risking losing purchasing opportunities in a funnel that will be updated and integrated with new tools in.
Conversational marketing,in fact, uses chatbots as an Buy Bulk SMS Service instant messaging platform to converse with site visitors in real-time, allowing for ever greater involvement and emulating face-to-face interaction in physical stores. What are the associated benefits? The increase in the number of potential customers generated by the site, the increase in online sales opportunities and the improvement of the general browsing experience as well as the degree of user satisfaction.
Social shopping in is the one relating to the use of social networks no longer just as a showcase but as a concrete sales channel. This new use will allow you to make a purchase without even accessing e-commerce as happens today, but simply through the post itself. The purchase will therefore become an immediate action: it is done through Facebook, Instagram, YouTube etc. Not offering this possibility to the consumer will mean risking losing purchasing opportunities in a funnel that will be updated and integrated with new tools in.